Sunday, April 4, 2010

Meeting a "Real-Life Outdoor Hero": The Tyler Abrams Story

It's not often you get to meet a real-life outdoor hero. I however had my opportunity to discover that I was in the midst of greatness for years now and never even knew it. You all probably know Tyler Abrams and his Catalina 27 ED. He and Schmidty can be seen in Hawaiian Shirts racing there 4-knot-shit-box with the rest of us mere mortals. Beneath that veneer of quite courage lays something truly awe inspiring I discovered when I came across this ad for Timberland Outdoor Wear. see below

The Cole's notes for this little piece of fiction are that Ty, being a handsome sailorman, was contacted through the West Van Yacht Club to be featured in some print ads for Timberland Outdoor Wear. Having been made an offer he could not refuse he was featured in GQ, Men's Health, and numerous other magazines sporting some Euro-Capris hauling on lines. As part of the deal they wanted him to write about some of his adventures. The result was they based this ad on him.

From the ad agencies website: "...will feature real-life outdoor hero Tyler Abrams, and his true story of being hit by a fierce storm out at sea."


Timberland's Delirium Ad Campaign featuring the story of our Tyler Abrams.

The reality is he wrote a story about how riding on a Vancouver area race boat they lost their rig in English Bay and had to deal with the wreckage and limp back to the marina. Not exactly what was featured in the ad. The rather humorous part is that they did in fact use a Catalina 27 in the ad!

All I can say is that I am honoured to have met this real-life outdoor hero.

You're secret is safe with me TY!! ;)

1 comment:

Unknown said...

I shouldn,t have spiked your drink that night, but look at the amazing story that came of it!